About Us

Who We Are

Who We Are

Sandlanders Football works with African football clubs, supporters’ groups and associations, focusing on the development of sustainable sports clubs and infrastructure.
We offer a full range of consultancy services to stakeholders engaging in the business of football in Africa and as a not-for-profit Community Benefit Society, all of our revenues are reinvested into our activities.
Our experience in Africa has been built by practice. In the five years since Sandlanders was formed, we have:
• Developed community clubs from the ground up including constructing effective corporate structures and assisting in fundraising
• Worked with major clubs and supporters’ groups to reform existing corporate and financial structures and advised on various sports infrastructure projects
• Advised clubs and associations on issues including licensing, governance, sponsorship and league administration
• Researched and published an unprecedented report on African club structures and licensing
In addition to market-specific knowledge obtained from our experience, through a formal partnership agreement with Supporters Direct Europe (SD Europe) under which SD Europe has committed to support our activities, we are able to draw on their experience of working in over 20 European countries assisting local communities and clubs develop democratic forms of governance (including through their Club Development service).






Founder of Sandlanders
Our Board

Meet Our Board

Team Profile

Paul Jones


Paul first became involved with Keta Sandlanders FC during a four month stay in Ghana after graduating from Oxford University in 2004. Since 2007 Paul has worked with the management of Keta Sandlanders FC and in 2010 he founded Sandlanders Football.

Team Profile

Patrick Fallah

VOA Sandlanders FC, Liberia

Patrick’s background is in accounting and banking and he is currently the President of VOA Sandlanders FC. He has previously worked as Country Risk Manager for Eco Bank Liberia and has experience of working across countries in West Africa.

Team Profile

Mark Robinson

Radio Association

Mark has an established track record in the not-for-profit sector. He is credited with establishing prison radio in the UK after he founded Radio Feltham in 1994 and now sits as a Trustee of the Sony Award winning Prison Radio Association and many other awards.

Team Profile

Moses Magogo

Mutundwe Sandlanders FC, Uganda

Moses works for the African Development Bank and for FUFA (Federation of Uganda Football Association). As FUFA’s Competitions Committee Secretary, Moses is responsible for organizing Uganda’s domestic calendar and he is an experienced football administrator.

Team Profile

Frank Cole

Keta Sandlanders FC, Ghana

Frank founded Keta Sandlanders FC in November 2002. A native of Keta and a qualified mechanical engineer by trade; he is currently based in the USA. Frank is a fluent French speaker who has worked across African region including West Africa

Team Profile

Sean Murphy

Tech Administrator

Sandlanders Technology is managed jointly by one director from Sandlanders Football and one director from Chembe Ventures which offers Public procurement consulting, Commercial research, Partner search etc. Current directors are Paul Jones and Sean Murphy.